外贸网站多少钱
外贸网站设计
继谷歌5月份算法更新后,八月又迎来了一次 “helpful content update”更新。许多小伙伴表示看完google发布的更新文章后一头雾水:到底是在说啥?总之每次谷歌算法更新看到数据下跌就头疼,本次的谷歌更新主题是:推崇以人为本、有用的内容!跟google一直强调的目标一致,让用户可以在搜索结果中看到更多有用的内容。在google发布的更新文章中,整篇内容都围绕着这些关键词:原创、有用的内容、以人为本、避免搜索引擎优先、低附加值内容。其中特别强调的一个方向是:网站是为用户服务而不是为搜索引擎服务!全站式算法指的是,如果你的海外网站被谷歌识别出有较多的无用内容,是为搜索引擎提升排名而制作的无意义内容占比较大,那么不仅仅是那些“无用内容”的页面会受到惩罚,整个网站都会收牵连,会给谷歌留一个坏印象。由于此次更新的工作原理是全站式,所以谷歌鼓励大家删除网站中无用的内容。但注意并不是你删除了无用内容,谷歌就会马上转变对你独立站的印象,这是需要至少几个月的时间让谷歌机器学习模型识别到你的无用内容已无。本次更新考核的内容重点不在于字数、内容篇幅的多少,内容的质量是以及对用户是否有帮助。谷歌应该是从用户进入页面后的跳出率、停留时长、PV等维度来判断。After Google's algorithm update in May, another "helpful content update" update was introduced in August. Many children said that after reading the updated articles released by Google, they were confused: What are you talking about? In a word, every time Google algorithm update sees the data falling, it will be a headache. The theme of this Google update is to promote people-oriented and useful content! It is consistent with the goal that Google has always emphasized, so that users can see more useful content in search results. In the updated articles released by Google, the whole content is around these keywords: original, useful content, people-oriented, avoiding search engine priority, and low value-added content. One of the directions emphasized in particular is that the website serves users rather than search engines! The whole-stop algorithm means that if your overseas website is identified by Google as having more useless content, and the meaningless content produced for the purpose of improving the ranking of the search engine accounts for a large proportion, then not only those pages with "useless content" will be punished, but the entire website will be involved, leaving a bad impression on Google. Since the working principle of this update is full-site, Google encourages you to delete useless content from the website. However, it is not that if you delete useless content, Google will immediately change its impression of your independent station. It takes at least a few months for Google's machine learning model to recognize that your useless content is gone. The focus of this update assessment is not on the number of words and the length of the content, but on the quality of the content and whether it is helpful to users. Google should judge from the jump rate, dwell time, PV and other dimensions after users enter the page.
外贸企业网站的图片如何优化更好,一个页面图片不宜过多和单个图片不能过大,再牛的服务器,图片太多也会慢的,你可以有很牛x的服务器,但是别人并没有那么大的带宽。如果一个用户打开你的网站等了3S之后,还在加载,我想没有太多人会有那么大的耐心继续等吧,这样直接导致的结果就是网站的跳出率很高,影响搜索引擎对你网站的友好度。如果想让图片搜索为你网站带来流量,那么这个图片优化要求,图片一定要和所在页面的内容相关,在图片搜索的时候,用户最先看到的就是你的图片,那么如果你能让用户通过图片来看到你文章的大概内容,那么这就是一张很优用户图片,从而引导用户到你的网站。How to optimize the pictures on the website of foreign trade enterprises? One page should not have too many pictures and a single picture should not be too large. No matter how big the server is, too many pictures will be slow. You can have a very big server, but others don't have that much bandwidth. If a user opens your website after waiting for 3S and still loads it, I don't think many people will have the patience to continue to wait. The direct result is that the website has a high bounce rate, which affects the friendliness of search engines to your website. If you want image search to bring traffic to your website, the image optimization requirement is that the image must be related to the content of the page. When searching for images, the first thing users see is your image. If you can let users see the general content of your text through the image, then this is a very good user image to guide users to your website.
针对网站地图,联系方式(这里要考虑到国外最常用的MSN SKYPE而不是咱们用的QQ),联系人名称,还有更多的细节方面,总之,要尽可能的做到完美,尽量减少一些粗浅的错误,让我们更专业的为海外客户服务。还有比如,很多企业的联系邮件是用的免费邮件,很多国外邮件服务器因为国内邮件群发的现象泛滥而把国内邮件服务器设置为黑名单,往往因此而丧失了很多商务机会。不同语种的网站,网站的设计风格。针对搜索引擎的优化都要结合面向的国家群体去区别对待,很简单,韩文企业网站和针对欧美市场的英文网站,风格最好不一样。因为韩国的网页风格追求细腻、华丽、炫丽,韩国客户在国内见惯了设计精美的网页,如果再来看我们的网站可能就有不适应。但是对于欧美客户来说恰恰又比较相反,简介明了的风格设计,快速的导航设置对他们则比较重要。因此呢。在这个方面我们要不同的国家和语种要不同的对答。For the website map, contact information (here we should consider the most commonly used MSN SKYPE in foreign countries rather than the QQ we use), contact name, and more details. In short, we should try to be as perfect as possible, minimize some superficial mistakes, and let us serve overseas customers more professionally. For example, many enterprises use free mail for their contact mail. Many foreign mail servers set domestic mail servers as blacklists because of the proliferation of domestic mail, which often leads to the loss of many business opportunities. The design style of websites in different languages. The optimization of search engines should be treated differently in combination with the targeted national groups. It is very simple that Korean corporate websites and English websites for European and American markets should have different styles. Because the style of Korean web pages is exquisite, gorgeous and gorgeous, Korean customers are used to seeing beautifully designed web pages in China. If they come to our website again, they may not adapt. But for European and American customers, the opposite is true. A simple and clear style design and fast navigation settings are more important to them. So. In this respect, we need different countries and languages to answer each other.
谷歌seo新信号!2023年3月谷歌算法更新!年关将至,在今年的最后一个月,谷歌又出现了两次算法更新,这个时间点的算法更新或将是今年的最后一次更新。那么12月谷歌算法都更新了什么内容呢?哪些独立站会受到影响?受谷歌算法更新的独立站应该怎么恢复?在释放什么谷歌seo信号?瑞谷带你看懂12月谷歌算法更新!独立站去除了无用的内容,需要多长时间才能有较好表现?此次算法更新击中的独立站可能会发现消极影响将持续应用于网站。Google的分类机制会持续运行,以便监控新发布的网页和现有网页。直至系统认为网站在较长一段时间内未再次出现无用内容,则不再对其应用无用内容分类机制,预估基本会持续几个月或以上的影响。实用内容算法更新击中,会受到人工处置处罚吗?谷歌实用内容系统的分类流程完全使用机器学习模型进行自动化处理,而非采用人工处置措施或针对网络垃圾的手动操作机制。通过分类器检测到含有较多无用内容的独立站,录入谷歌自动化排名系统,从而对你的独立站排名产生影响,而非人工手动处罚。Google seo new signal! Google algorithm update in March 2023! The end of the year is approaching. In the last month of this year, Google has two more algorithm updates. The algorithm update at this time point may be the last update of this year. So what did Google's algorithm update in December? Which independent stations will be affected? How should independent stations updated by Google algorithm be restored? What Google seo signal is being released? Ruigu will show you the Google algorithm update in December! How long will it take for the independent station to perform better after removing useless content? The independent station hit by this algorithm update may find that the negative impact will continue to apply to the website. Google's classification mechanism will continue to operate in order to monitor newly published and existing pages. Until the system believes that the website has no useless content again for a long time, it will not apply the useless content classification mechanism to it, and it is estimated that the impact will last for several months or more. Will the update of practical content algorithm be penalized manually? The classification process of Google's practical content system completely uses machine learning model for automatic processing, rather than manual processing measures or manual operation mechanism for network garbage. Detect the independent station with more useless content through the classifier and enter it into the Google automated ranking system, which will affect your independent station ranking, instead of manual punishment.
网站的图片建议设定alt属性,在图片的alt合理布置关键词,这样,不仅让搜索引擎知道图片的主要内容是什么,而且当用户网速慢的时候,图片一旦加载不出来,图片的alt属性就会告诉用户,图片是关于什么内容的。进而有可能访问你的站点,看更多关于图片的内容,这才是图片优化带动流量的目的。在图片周围为图片加关键字,在你用谷歌图片搜索的时候你会发现图片下方有一段文字,其中你搜索的关键词会用粗体显示。谷歌图片搜索通过分析页面上图片附近的文字、图片标题以及许多其它元素来确定图片的内容。所以在图片周围添加包含关键字的描述信息将可以优化网站图片在搜索引擎中的排名。关于外贸网站营销方案的更多问题,您可以找我们深圳外贸网站建设专家,It is recommended to set the alt attribute for the pictures of the website, and reasonably arrange the keywords in the alt of the pictures, so that not only the search engine can know what the main content of the pictures is, but also when the user's network speed is slow, once the pictures cannot be loaded, the alt attribute of the pictures will tell the user what the pictures are about. Then it is possible to visit your site and see more about pictures, which is the purpose of picture optimization to drive traffic. Add keywords around the image. When you search with Google Image, you will find a paragraph below the image, in which the keywords you search will be displayed in bold. Google Image Search determines the content of an image by analyzing the text near the image on the page, the image title, and many other elements. Therefore, adding description information containing keywords around the image will optimize the ranking of the website image in the search engine. For more questions about the marketing plan of foreign trade websites, you can find our Shenzhen foreign trade website construction expert。