怎样做外贸网站推广
外贸网站定制
为什么要找印度人做facebook的外贸营销,所以产生这样的疑惑,不是因为大家质疑facebook的用户基数以及其在全世界具有最大面积的覆盖率,而是因为大家都知道facebook是一个以个人用户为主体的社交媒体,而我们做外贸的除了跨境电商外,基本的终端都是B端用户。所以就产生了疑惑:用户性质和销售目标之间存在矛盾,这样的营销效果会好吗?首先要清楚这样一个概念,不论什么样的营销模式,不管最终对象有多大的规模,最后做出购买决定的都还是人。即使是在纯粹面向企业的专业渠道做广告,接触到你的广告的也是人,而且通常都是某一个人率先接收到你的推广信息。说的更明白点,营销的本质还是一个以人为根本的商业活动。所以只要facebook能够帮助你选择到你准确的受众群体,何必需要过分的去在乎facebok是让人以什么样身份参与其中的呢?Why do we want to find Indians to do Facebook's foreign trade marketing? This is not because we question the user base of Facebook and its largest coverage in the world, but because we all know that Facebook is a social media with individual users as the main body. Besides cross-border e-commerce, our basic terminals for foreign trade are B-end users. So there is a question: there is a contradiction between the nature of users and sales objectives. Will this marketing effect be good? First of all, we should understand the concept that no matter what kind of marketing model, no matter how large the final target is, it is still people who make the final purchase decision. Even if you are advertising in professional channels that are purely business-oriented, it is also people who contact your advertising, and usually someone is the first to receive your promotion information. To be more clear, the essence of marketing is still a business activity based on people. So as long as Facebook can help you choose your exact audience, why should you care too much about the identity of Facebook?
动态网页在外贸网站制作中有什么优势?如今网站建设已经很普遍了,基本上每个企业都有自己的网站,为了能达到宣传推广企业的目的,为企业带来收益,都希望能建立一个有特色的网站,能在众多同行中脱颖而出,但现在网站设计基本上的思路都比较全面,要想寻求突破,标新立异,还需要多花点心思,那么网站建设的页面有两种形式,一种是静态,一种是动态,动态页面给人一种活力的感觉,使用动态页面是个不错的选择,那么滨州外贸网站制作就来分析一下,动态页面有什么优势。 稍微了解一下网站建设知识的朋友应该知道,网页主要分为动态网页和静态网页。静态网页主要用HTML语言制作,动态网页一般用JSP和ASP.NET语言制作。从名词上看,感觉动态网页的效果更好。滨州外贸网站制作从专业角度来说,静态网页由静态页面和代码组成,永远不会改变。相反,动态网页由程序编写页面框架,然后从数据调用中显示相应的内容。因此,动态网页具有独特的优势,因此受到许多企业和用户的信任和支持。我们来看看它的优势。与僵化的静态网页相比,动态网页可以实现更多的交互功能,包括用户处理、注册、登录、订单管理等。这些功能都是必须的,让用户可以通过电商平台直接购买产品,提高了交互体验,节省了双方的时间。而且动态网页不是独立存在于服务器上的网络响应网站建设页面文件。只有当用户请求时,服务器才会返回一个完整的网页,用户访问和交流可以提高网站粘性。静态页面达不到这个效果,这是优势之一。动态网页一般都有网站后台,内容更新保护简单快捷。网站建成后,网站建设公司会提供相应的后台,然后企业可以配备一两个人定期更新网站内容。这里的更新包括产品信息的更新和行业内文章的更新,因为新鲜的内容不仅可以吸引用户,还可以吸引百度蜘蛛。有了蜘蛛,就会逐渐被搜索引擎承受。这样网站的排名和权重会不断提高,对你的网站优化很有优势。What are the advantages of dynamic web pages in the production of foreign trade websites? Nowadays, website construction has become very common. Basically, every enterprise has its own website. In order to achieve the purpose of promoting the enterprise and bring profits to the enterprise, they all hope to build a unique website that can stand out from many peers. But now, the basic idea of website design is relatively comprehensive. In order to seek breakthroughs and innovate, it needs to spend more time. So there are two forms of website construction pages, One is static, and the other is dynamic. Dynamic pages give people a sense of vitality. It is a good choice to use dynamic pages. Then the production of Binzhou Foreign Trade Website will analyze the advantages of dynamic pages. Friends who have a little knowledge of website construction should know that web pages are mainly divided into dynamic pages and static pages. Static web pages are mainly made in HTML language, while dynamic web pages are generally made in JSP and ASP.NET language. In terms of nouns, I feel that dynamic web pages are better. From a professional point of view, the static web page is composed of static pages and code, which will never change. On the contrary, the dynamic web page is written by the program, and then the corresponding content is displayed from the data call. Therefore, dynamic web pages have unique advantages and are trusted and supported by many enterprises and users. Let's look at its advantages. Compared with rigid static web pages, dynamic web pages can achieve more interactive functions, including user processing, registration, login, order management, etc. These functions are necessary to enable users to purchase products directly through the e-commerce platform, improve the interactive experience and save both parties' time. Moreover, dynamic web pages are not web response website construction page files that exist independently on the server. Only when the user requests, the server will return a complete web page. User access and communication can improve the website stickiness. Static pages cannot achieve this effect, which is one of the advantages. Dynamic web pages generally have a website background, and content update protection is simple and fast. After the website is completed, the website construction company will provide the corresponding background, and then the enterprise can provide one or two people to update the website content regularly. The update here includes the update of product information and the update of articles in the industry, because the new content can not only attract users, but also attract Baidu Spider. With spiders, they will gradually be borne by search engines. In this way, the ranking and weight of the website will continue to improve, which is very advantageous for your website optimization.
在做内容更新维护的时候,我们需要要抓住用户的需求,再把自己的产品关键词合理的添加进去,这样既解决了用户的问题,还可以让搜索引擎更有利地抓取到关键词。在这个大数据的时代,外贸网站推广对于大部分企业来说并不陌生。在做谷歌排名优化时,必须要了解搜索引擎的算法和网站的排名规则,从网站布局和内容上为优化工作打下好的基础,以确保能有一个符合谷歌排名优化规律的基本框架,从而对网站建设进行合理的规划和设计,最终达到优化网站排名获得良好网站推广运营的效果。When doing content update and maintenance, we need to grasp the needs of users, and then add our own product keywords in a reasonable way, which not only solves users' problems, but also allows search engines to capture keywords more efficiently. In this era of big data, the promotion of foreign trade websites is not new to most enterprises. When optimizing Google ranking, we must understand the algorithm of search engine and the ranking rules of the website, lay a good foundation for the optimization work from the website layout and content, so as to ensure that there is a basic framework that conforms to the rules of Google ranking optimization, so as to carry out reasonable planning and design for the website construction, and finally achieve the effect of optimizing the website ranking and obtaining good website promotion and operation.
SOself外贸建站系统的效果是怎么样的标准来的?了解同行业的主要外贸竞争网站的内容和收录是多少?了解同行业的主要外贸竞争网站的外链数量有多少?了解同行业的主要外贸竞争网站做了哪些付费推广?先写这些,当然除了以上所写的,或多或少还有一些需要考虑的因素,大家还可以继续深挖。接着了解:明确网站架构栏目这里分享一份中英文外贸公司企业网站建设制作常用的结构栏目,在此提醒各位注意:此网站结构仅用于参考,请企业根据自身实际情况进行增减。(1)关于我们(about us):用于介绍企业的历史、文化、背景等信息展示,可增加栏目内容板块如:公司简介、公司历史、证书展示、创新能力、生产设施、品质保障、服务保障等;(2)资讯中心(news):用于发布公司动态、行业资讯、媒体报道、常见问答等信息;(3)产品中心(product):用于发布公司产品1+、公司产品2+、公司产品3+、公司产品4+等产品展示,图文并茂;(4)案例中心(cases):用于发布1+成功案例、2+成功案例、3+成功案例、4+成功案例等案例信息;(5)解决方案(solution):用于介绍1+行业、2+行业、3+行业、4+行业等方案信息展示;(6)招贤纳士(job):用于发布人才招聘信息展示;(7)法律声明(law):用于介绍公司规定、法务等信息展示;(8)在线留言(message):主要用于收集客户的在线疑问、投诉建议等信息;(9)合作伙伴(partner):展示企业的各大合作伙伴等信息,可用合作伙伴的LOGO图标展示;(10)联系我们(contact):充分展示企业的联系方式、线路地图等信息;(11)在线客服(IM):通过网站在线客服咨询软件,充分实现网站访客与客服之间的即时通信(IM),并把网站的在线销售、实时客服和网站管理功能融合在一起,更好的服务客户;(12)网站地图(sitemap):为用户提供最便捷的导航服务,一键到达用户想要的服务;(13)新增语言版本:结构样式风格等同于原英文网站,增加中文、葡萄牙语、日语、韩语版本一套。What is the standard for the effect of SOself foreign trade station building system? What is the content and content of the main foreign trade competition websites in the same industry? Understand the number of external chains of major foreign trade competition websites in the same industry? Learn about the paid promotion of the major foreign trade competition websites in the same industry? Write these first. Of course, in addition to the above, there are more or less factors to consider. You can continue to dig deeper. Next, we understand that the website structure column is clear. Here we share a common structure column for the construction and production of Chinese and English foreign trade companies' websites. We would like to remind you that this website structure is only for reference. Please increase or decrease it according to your actual situation. (1) About us: It is used to introduce the history, culture, background and other information of the enterprise, and can add column contents such as: company profile, company history, certificate display, innovation ability, production facilities, quality assurance, service assurance, etc; (2) Information center (news): used to release company news, industry information, media reports, FAQs and other information; (3) Product center: used to release company product 1+, company product 2+, company product 3+, company product 4+and other product displays, with illustrations and texts; (4) Cases: used to publish 1+success cases, 2+success cases, 3+success cases, 4+success cases and other case information; (5) Solution: used to introduce 1+industry, 2+industry, 3+industry, 4+industry and other solution information display; (6) Job: used to release talent recruitment information display; (7) Legal statement: used to introduce company regulations, legal affairs and other information display; (8) Online message: mainly used to collect customers' online questions, complaints and suggestions; (9) Partner: display the information of the major partners of the enterprise, which can be displayed with the partner's LOGO icon; (10) Contact: fully display the enterprise's contact information, route map and other information; (11) Online customer service (IM): Through the website online customer service consulting software, the instant messaging (IM) between website visitors and customer service is fully realized, and the online sales, real-time customer service and website management functions of the website are integrated to better serve customers; (12) Sitemap: provide users with the most convenient navigation service, and reach the desired service with one click; (13) New language version: the structure style is the same as the original English website, and a set of Chinese, Portuguese, Japanese and Korean versions are added.
另一个最直接的方法就是这篇介绍文的重点了,提交Sitemap!在 Google 的网站管理员工具提交 Sitemap/网站地图就等于告诉 Google 你的网站上面有这些网页,请它赶快过来看看。提交 Sitemap 可以让 Google 更快速有效的了解到网站上面有哪些网页,那些网页对应到的关键字有哪些,然后在往后的搜寻结果上面显示这些被检索的网页。如果做外部连结 好比新开了海底隧道通向孤岛,那提交 Sitemap 就好比把一张地图交给 Google,让 Google 知道这个孤岛是存在的,而且孤岛上面有些地方(网页)是很有用,可以显示给搜寻用户的。希望上面的简单的介绍可以让 SEO 新手了解到网上资源/SEO 基本概念,从而更好的去曝光网站获取更多的自然流量。Another most direct method is the focus of this introduction. Submit Sitemap! Submitting Sitemap/Sitemap in Google's webmaster tool is equivalent to telling Google that there are these pages on your website. Please come and have a look. Submitting a Sitemap allows Google to more quickly and effectively understand what pages are on the website and what keywords are corresponding to those pages, and then display these retrieved pages on the future search results. If making external connections is like opening a new submarine tunnel to an isolated island, then submitting a Sitemap is like handing a map to Google to let Google know that the isolated island exists, and some places (web pages) on the isolated island are very useful and can be displayed to search users. I hope that the above simple introduction can let SEO novices understand the basic concepts of online resources/SEO, so as to better expose the website and obtain more natural traffic.